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BAC Credomatic

With Automation, BAC Cut Hiring Costs 14X and Sped Up Screening Process 6X

BAC Credomatic Connects with Broader Talent Pool Regionally using AI and Automation

Banco de America Central (aka BAC), is one of the leading banks in Central America. Founded in the 1950’s, BAC offers its financial services in Guatemala, El Salvador, Honduras, Nicaragua, Costa Rica (current headquarters), Panama and Mexico.

With over 20,000 employees across Latin America and rapid expansion plans, BAC was looking to revamp their recruitment process with a digital platform, notably to help it engage with a broader talent pool for its customer service, sales and retail operations and opted to partner with Talkpush.

Their main objective being to make recruiters life’s easier, candidates’ experiences better and save time and money in the process.

Achievements

85%

Increase in social media applications

14x

Reduction cost per hire

6x

Faster pre-screening
Tania Vargas
Talent Manager

“We realized that we needed to create a better candidate experience and felt that one of the best metrics for us to focus on was the application processing time, and the time to respond to candidates, which needed to improve drastically”

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Maximizing Benefits

BAC Credomatic knew that one of the best indicators for candidate satisfaction is a speedy process. By automating pre-screening and connecting to Talkpush to their social media channels, they were able to connect with candidates right where they like to be — and offer every single one a delightful experience with automated status updates.

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