Webinar: Hiring in the age of TikTok

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hello hi everyone

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okay so we have a bunch of people logging in hello everyone um for those who just logged in type your name in the

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chat tell us who you are what company you're from and if you have a tick tock account feel free to drop drop it there

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and then we'll follow you let's give everyone two more minutes and

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then we'll start but as i said feel free to introduce yourselves and

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um where you're where you're from and what company you're from and what you do at your company

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hi khalid i saw him raising his hand hi

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hi everyone so it's it's great to see um a bunch of our customers here we also

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have a bunch of people logging in from several parts of the world so i think we have a bunch from south africa and

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malaysia so just say hi and let us know who you are

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welcome everyone i'll just share my screen as well so that you can see a little bit of there you go

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[Music] those who just joined comment your name in the chat where you're from um what

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company you're from and if you have a tick tock account we'll follow you so just type it in there

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let's give everyone one more minute to log in and then we'll start

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okay so it's 602 welcome ladies and gents to this very exciting webinar i am

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honestly over the top very excited about this one in particular and welcome back

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to recruitment hackers i am a huge fan of tiktok and i honestly spend probably

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too much time on the app so i'm a fan of the guests as well so you're in for an absolutely wonderful

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time so just a few reminders before we start um to make it a little bit more

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interactive please comment your name your company what you do with your company say hi

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if you have a account again we'll follow you there and then if you have any questions we do have a q a button and

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feel free to type in your questions anytime and then we'll have a lot some time for the panel to address each and

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every single question and yes so when when the thing should

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make it um to become the most downloaded app we were talking about this a while ago

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before there is a misconception when you say tick-tock it's like a dancing app but it's definitely more than that and

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now companies are really starting to look into how to use the talk to attract

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a wider reach and attract even your passive candidates so i have a question for everyone in the

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um chat okay questions so have you

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have you scrolled to the top randomly and have you bought the product or you dined in a restaurant or you tried

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something new because of something you saw at the talk so comment yes below if

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you have but i know my answer i have and i do it a lot and this is why

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we start we started noticing the impact of the talk on a lot of companies and people as well

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and really heavily influenced millions or hundreds and thousands of people at a time

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so with that i wanted to introduce our panel for this evening

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so we'll start with our social media specialist milan navarro say hi milo please open your camera

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hanging hi up it's nice to see you

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hi mila how are you this after evening i'm really excited really excited this

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is a fascinating topic that i think is going to raise a lot of interesting questions and initiatives so really

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excited thanks mila and next we also have rap

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atadero content creator and theater actor hi rob hi good afternoon everybody i hope

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everybody is doing is it afternoon it's already evening what am i saying good evening everyone

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it's evening for us but i think morning from milan he's based in germany but right right right

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all right we also have mr adi katako content creator and social media

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marketeer hi adi hi guys good evening morning or afternoon i don't know

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i i'm very happy to be here and addie is calling from morocco so

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he's actually i am at the beach right now so my connection can be spotty

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um apologies for that but i will try my best to be as smooth as possible

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thank you for joining us this evening addie and last but not least we also have mr hopia

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hi hopkins are you there hello hello um can you hear me

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yes we can hear you will we we will be able to see you

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hi i'm hopkin i'm okay i'm from dumaguete city here in the central visayas um

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yes so welcome welcome hop yeah so this is our panel for this afternoon i'll stop

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sharing my screen and i'll let mila take over go ahead mila

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alrighty so um as we said earlier this is a topic that i'm sure a lot of

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recruiters and social media marketers are interested in tick tock is of course it's not a secret

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to anyone that it's a huge platform um the other day i read that every second eight new people joined tech talk

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so just the sheer amount of people that are on this platform has obviously made

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it really attractive for talent hunters and talent recruiters who are looking to

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maybe use that huge pool of people to advertise for job openings

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so we're going to explore how that could work for recruitment

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because it's of course um a bit of an uncharted territory for

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for hr professionals so um let's get started

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so adi and reb do you want to tell us a little bit about how you got started in

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tech talk um what was the first you know idea that you had for your channel and how you came to the formula that you now

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have today for your very successful channels maybe let's start with rev

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uh okay so i had that misconception before that tick-tock is mainly a

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dancing app you know it's where people do dance challenges and stuff like that and i'm over 30. so i had it in my head

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that i would never do what i would never do that you know it's the first thing entered my head

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so i i i avoided it like the plague right but

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um i remember watching a video of a duet it was a saw i can't remember what song

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but there was somebody who did a duet of of um

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uh with somebody and i was like whoa that's so cool so somebody can make a duet and

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then you can leave the blanks in the middle and then you know you could you could sing so that's the first thing

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that uh attracted me to the app like oh the duet function okay sure all right uh

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i'll do something like that so i started started off doing you know you know duets and stuff and then i suppose the first thing that

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uh got a bit of attention was uh i created this persona before um

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uh i have a persona named jake inigo perez iii or gyp3 for short and he is um

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i don't know how to say it uh i don't know if there we have spanish friends here but uh

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we have a word here in the philippines called uh cogno and uh that

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yeah uh but it refers to a certain subgroup of people who live in the south

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southern part of our capital uh in ncr and they all talk a certain way like hey

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good afternoon everyone um yeah so you know they talk like that and i

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i started you know i started doing that and then you know and then i i saw other duets that i can

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do with exploring accents as an actor i could do that uh and then eventually

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i uh i went into doing informative videos and

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that's the formula that i ended up running away with you know um because i remember there was this uh i i do have

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an audience when i live stream and they're mostly students and they're all so sick of uh

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school right school from home because they don't feel like they're learning anything so i was thinking okay what if

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i could make learning fun through tiktok so that's precisely why i did what i did

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and i'm still doing what i'm doing that's interesting and i noticed that also you post longer forms of content i

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used to think that tic tac was very 30 second exclusive in that you know things

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over 30 seconds weren't really going to do well um is that changing is that

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i would say so the ironic thing about the whole social media landscape is that

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uh we there was a time when the videos were longer and then everything got shorter

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and shorter and shorter right but then there are also there's also a group of people who love podcasts and podcasts

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last for what how long like more than 30 minutes almost an hour over an hour right

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so it's really interesting because it lends into this idea that if somebody is

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interested in something they will pay attention to it right it's all about holding that

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attention right it's all about about commanding that attention and for them to invest in what you do that's why i

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also make long longer form videos so i conceptualize the the whatever topic

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that i want to talk about and i start it always with a question that peaks an interest for example

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right so that's how i started and then i will answer it in the end after i go

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through all of the points that i want to talk about i answer the question in the end so

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i suppose i i set it up and then the pay office at the end that's how i i i would

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make my videos all right so it sounds like to summarize your formula

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started with a passion project you felt like there was a reason a goal that really spoke to you about educating

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people and combating misinformation and then you noticed that longer forms of content you

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basically found your audience and they are happy to watch the content that you make because they are interested in in

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hearing about this information that's that's fascinating adi how about you i know you have um a very successful

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channel with uh what is it eight hundred thousand forty two point nine k or

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something yes followers and you describe it as the journey of a

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young couple right yes the journey right now like my content since i don't know last year

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shifted to just my life with my girlfriend and people love seeing that because the

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philippines is a love team country as long as they see cute couples they're like all over you

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so i think that's the perfect niche for me but it's just super funny to me hearing

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reb say that he started with kanye because [Laughter]

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2020 i was the one who um that's my content basically because i'm

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from the los ala university and you know lots all people are kanye people so i made it

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i made it content like a satire like super overacting like dude what's up you know

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what like [Music] that because i studied there and i

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actually adapted the way of speaking the way of dressing up the way of eating

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saying things like we have certain um quirks as kanye people that the rest do

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not understand and they find it like um how to say art in english like

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very arty yeah like that like yeah like we are

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very stuck up and like very like elitist rich people only but yeah i made it the

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content a satire and that's my first niche and that's where i got my coding code traction and fame

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if you can say that and then i um i got bashed a lot too so

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as a new content creator i got butthurt so so i stopped that i stopped my calling contents and then i moved on

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to povs which is um yes see the the

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comment there says orange egg waffles that's me hi um and then i moved on to povs um the

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the mafia pov i i um collaborated with people in

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australia and the us because the mafia vibe pov was super famous before and

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then i switched again to my chinese culture because i am chinese so i'm so i'm also

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i was also trying to educate people about who we are as um

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filipino chinese here in the philippines and just uh just you know eliminating stereotypes for us

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and then my last um switch is right now is the

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um couple content so for me my formula or strategy is really

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trial and error because on tick tock on the first month of my tech talk i used to post nine to ten videos a day

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and um i proved that work because i was just i was just vlogging everyone

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sorry i was just flooding everyone's fyp with my face

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so um that worked but um it's not that sustainable

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so my trial and error formula is when i try different niches like i tried to

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cook i tried to sing i tried to dance i tried life-size vlogging and then the audience

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what they want from me and that's where or what i stick with

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so yeah yeah interesting lots of changes um that's very interesting

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so did you change your topics because you realized that the previous one wasn't

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getting traction anymore do you feel like people on tik tok sort of changed their mind or their interests very

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quickly or was it you anticipating another trend

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um actually since tech talk is a very short form uh video and like in just a

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swipe they would they would immediately forget you in just two swipes three swipes

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so um i changed because i wasn't getting enough traction anymore and i wanted

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something new as new content creators i got i think everyone did i got obsessed

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with numbers like why why isn't my engagement this high my

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comments are just like 50 my likes are just like a thousand so i got obsessed

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with it's like a drug honestly so um i tried switching and switching and

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switching until i got the perfect niche for me that everyone likes because

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because on tech talk they don't care about your followers like your numbers for me

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it doesn't matter what matters is your branding your personality because even if you have 2.3

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million followers if you have no brand if you have no personality people still won't know who

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you are but if but like if you have only like fifty thousand

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followers but you have established that this is adicott's the khan you guy on tekta

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everyone will like see you as the kanye guy and hey is is that adicots the corner guy on tick

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tock like even if i have less than a million people do that because i have established my own brand even if i don't

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have millions and millions of followers okay so um it sounds like some of addy's

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learnings are and i think this can translate to companies and probably as well to recruitment as we will be moving

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on to um in a few minutes um you need to have a brand you need to

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be able to be recognizable and consistent and posting a lot works you need to like be on people's feet

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consistently all right now um i hope yeah i'm so

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happy that you could join us um i found your channel really interesting because

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it's very authentic right and you um are constantly talking about the

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bisaya people um you have a lot of hair related content i know you have very beautiful long hair

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so it's very niche right it's very niche very localized

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and i wanted to ask you how did you arrive to this um to this theme

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and do you feel like more localized more niche content is the way to go

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or have you sort of experimented with different topics like adi and reb um did

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before they found their audience yeah um i hope you can i hope my

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internet is okay uh yeah so um i i started underestimating um the local

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language actually so i i started um tech talk in when the pandemic started because i was so bored

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and i was depressed so i joined takedown and i just did some acting challenges because i'm a theater

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actor as well so um uh and i thought that was it no i did not even think about making contents in

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in my local language but when one of my videos when i did um the

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some visaya contents and it blew up it really gathered millions of millions of views

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and likes views i mean um i was surprised and that that gave me

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um hopefully be also a strategic to really go local because it has a different brand and it

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has a different um the the audience is also um

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the audience can be how do i say it um

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they feel very close to you like they feel like you're very reachable you're very

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approachable that you're easy to you know to to approach you're very approachable because you speak the

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language so i think it is one thing that really

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made my channel somehow successful

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we can hear you okay

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yeah so yeah exactly they resonate with me and um uh

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yeah um i my my popular videos are the ones with um when i speak when i talk

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about um drag names so even people do not understand what that what drag is

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but when i make all these messiah drag names they enjoy it and then they start googling what drag is so so um it's very

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local but and it's very yeah it's they rest and yeah i resonate with them

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i think that's the yeah yeah so i think the takeaway that i'm that i

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am uh extracting from talking to the three of you is that tick tock is

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actually surprisingly intimate in the sense that and we'll talk about it in a little bit because i'm gonna show you an

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ad experiment that i did when i was first trying to charge the territory of tick tock for recruitment

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um and it didn't work as well as i expected for the amount of people that are in

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tick tock so it sounds like you really have to be very authentic polish content

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is not really gonna cut it for a tick tock audience because people are not gonna resonate with that

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that's gonna work in instagram it's gonna work in facebook but the mindset or the vibe of people on tech talk are

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like i want to connect with this creator or let's say it could also be a company

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i would say even a recruitment team you know it could be anyone because

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just judging from the three of you they're so you know there's a breadth of content that could exist on tick tock

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not just you know not just couples not just kanye not just bisaya not just information but

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really everything under the sun could be successful on tick tock as long as you are i would say humorous as per addie's

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um recommendation authentic as per um

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hope yes recommendation and of course you know listening to your audience and understanding what they want to hear and

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having like a mission as per rep's experience so um pretty cool

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pretty cool information so as you all know the reason we are all here is because we

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want to understand if tic tac could potentially be used for recruitment

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a lot of people are looking for jobs maybe sometimes recruiters are trying to look for those

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people that are already looking for them and what we're trying to do is help these two worlds connect

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so um since ads maybe don't really work as well

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i was thinking maybe the way to go on tick tock and that's my next question is

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for companies to collaborate with creators and have like influencer

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partnerships so um how would you go about you know

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collaborating with companies or even recruitment teams um in order to like uh promote

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either products or in this case it would be um job opportunities um let's start with hopia

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yeah i was thinking about it and it can be very tricky it can be very successful but it can also be

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it could be a failure because there are a lot of scammers in tik tok

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you know there's a lot of false information so i think people looking for jobs who would see um these

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contents would have a second thought like like i myself for example had a second thought about this meeting today like

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okay a friend of mine is talking about you know um um recruiting jobs and tech talk i was like

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are you sure this is legit so tech talk can be a place of you know um of false information and and all this um scams so

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um for that part it can be scary however collaborating with collaborating with um

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tick tock content makers can be can be very successful if you write there if you find the right people

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because if if if you find those people who can be trusted by their who who gets the trust of their audience

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who have good reputation who have entertaining context because it's not just about entertainment it's

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really about trust if people can trust these these tech top content makers so i

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think it can be very successful because um

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the comment section is easily accessible so if for example i would promote a

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certain job um opening um for for a company and then they have questions they can just easily access

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um they can easily ask questions they can easily get their answers and um because the way we make contents in

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tech talk is short and precise and um you put all the information in a very in a very short span of time

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yeah so it can be you know the entertainment entertainment aspect is also there so it's just really about for

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me this this idea can be very successful if you find the right people

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to collaborate yeah i agree you probably should like find your niche right so

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um i was i was wondering so rep i know you you do a lot of

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um like informative sort of content and there's also like sort of a very

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social or like independent thinking thought-led um like critical thinking

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sort of content on your channel um so i was wondering like

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would you for example how would you approach collaborating with a recruitment

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um brand you know counting on the fact of course that it's a reputable company

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that the jobs are real they're not a scam um so how would you how would you go about

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that um i i don't know if this is like along the lines of what you want to hear but

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my idea of uh of of hiring uh for a job you know for

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example or or um like i think before the session you know adi and i were also talking about

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this like if it's not um in line exactly with who we are or our skills as a as a

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person right it's going to be a bit harder it's it's going to be a hard sell and the audience is going to see right

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through it my suggestion would be to get the content creators as

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your talents but the content will be posted on their own

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pages because they can create their own audience they can create their own niche right their own niche they can create

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their own um following right and then they see the face of this

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guy like for example who speaks visaya right and all of a sudden they keep they

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scroll on the rfip and it's the same guy but hey it's under i don't know some of some bpo

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right and he's he's promoting right he's promoting that oh there's a job opening

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here and he's doing the same shtick right he's he has that same style

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and for for adi as well you can do the exact same thing but it's under the account it's under the name of the

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actual place that's hiring again because i resonate so much with what hopi i just

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mentioned that it it the the comment section on tiktok brings out the best

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and the worst in people i i will be super 100 honest there are people who

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are just out there to fan the flames and there are people who are just out there to say that no no

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this creator i'm better than this creator right that's so there are people who are just out there to do that right so it's

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easily it it you can be easily undermined right and uh it's it's uh it's an entirely

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different ballgame altogether if we're looking at a comment section so my suggestion would be and since you know

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all the controls will also belong to the company itself get them as talents uh

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and post them on their own uh sites that's what i would um just to make it

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clear because actually there was a question in the q a and i've already said that we're answering that live uh thank you psg

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avon um how can we connect with influencers in tiktok if we want partnership so what you're saying is partnerships should be

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done on the companies page rather than on your

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i would say uh the the company itself right that's the main goal

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that's the main goal that we we can post uh they will be the ones posting the

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content especially if they're the ones who wrote it right of course you know the creator will also have to have input uh

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as to creative input right like i wouldn't say something like that i i wouldn't i wouldn't move that way i

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wouldn't say that i wouldn't say this um but yeah i would say

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like the main goal is to post it on their account right and then for additional uh

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additional eyeballs on the product i can post it on mine as well but most of the

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uh that it's in partnership with that company but really the main goal is to post it on their uh account i i would

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say that's the that's how i would go about it all right

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um i know that earlier i was asking addy a similar question um

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and um he was saying that he would be open to collaborating with

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companies but they would need to give him full creative freedom over how to present it so he was saying earlier how

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if he was going to you know show an ad for recruitment maybe not in his um young couple's

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journey era but if he ever you know evolved into another niche which was

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more in line with promoting a recruitment ad he would like create a skit and make it

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very humorous and like have some storytelling around it but you would need to have creative freedom to post

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and and create the story on your own is that um is that what you think as a previous social media marketer i

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already have studied the algorithm of the talk and it's actually very very huge on

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brand awareness but not on conversions so since the product is actually

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jobs like hiring people right um it would be perfect because there will be so much views there will be so

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much awareness on this certain product that i am actually hiring but

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since tech talk has no um clickable links on like like

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anywhere on the comment section on the caption you can you cannot click anything

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so it's really heavy on brand awareness and you can actually collaborate with a

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lot of content creators especially lifestyle content creators such as myself

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because we are actually very flexible with what we're doing because we are basically just showing our

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life like our um everyday life what do we do how do we do it

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what am i doing today so um with this kind of industry we can always

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insert it example for me me and my girlfriend um we can just do a

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skip of us talking of us like oh my god i am already jobless i need a job and

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then like i found this certain company to find me a job and then yay i have a job so

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it's always um flexible for people like us to do content on uh based on the

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brand's mandatories um it's i have never heard of any hiring

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companies who wants to do um ads on tech talk but i suggest to

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answer the question on how to reach content creators there are a lot of influencer marketing agencies

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that actually seeds us like example big companies hire them to

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create a whole campaign and seed um influencers like us based on the

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company's branding so that's always a way or just visit someone's tech talk profile

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instagram profile and then message them directly if you want to collaborate but it will be hard but it's not impossible

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and it can be a success the both uh parts of the partnership

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just really like they have to talk they have to find a way on how to make it uh very effective

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very authentic very candid because on tech talk people hate curated videos

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not hate but they don't look at it that's why some of us

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just like film um on the bed lying down like hey guys

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what is up we just do that because that's what people like like it's like they're seeing you

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behind on professional cameras and that's what they like so if every companies would

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like uh or like if every company's hiring companies would like to collaborate with influencers like us

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um it would really yeah it's hard but it's really uh we have to talk a lot like we have to

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go back and forth on how to go about things i think at the end of the day

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what matters to recruiters are results right and of course being able to find the talent that they're looking for and

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at the end of the day the deeper mission is to be able to you know help people who are looking for

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a job find it so that's why i think this industry is perfect for because once

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again it's very big on brand awareness like it can reach millions of people in

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just a day so another another way that you can go about it i don't know i'm giving away

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this idea i just thought of it now uh is you can actually have them go to the place

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like have your your the the content creator go to the place where you want them to to apply and then go through the

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application process and have it documented like so the first step is exactly so you

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know what i mean so it's a because it's a day in the life you know what i mean it's a day in the

34:39

life like how much the how much do you think will i spend commuting you know what i mean right and then you get there

34:45

and then you know you you go who do i talk to oh oh here okay this desk right here okay you know what i mean so it's

34:52

going through the ins and outs of of the recruitment process itself but then again you know

34:57

like what adi said the fact that there is no link right on tick tock it is it is very very big on just telling you

35:05

that hey this exists right like uh places hidden places in tagaytay for example oh this place

35:12

exists but you can't book through that video you know what i mean you're gonna have to figure it out for

35:18

yourself so yeah that's very interesting i love hearing

35:23

about this from you because you are in the in the platform and you understand how it works and the vibe

35:29

because honestly you know i am still in the resistance stage for

35:34

for for being a creator myself um so i think getting this from creators

35:40

really helps you get a feel for how the app actually works because you know and we'll see it in a couple of

35:46

minutes but the way i approached it was making a very nice ad i mean i'm proud of my ad

35:52

it looks great but it didn't work as much um so with this conversation we've

35:58

answered uh some questions in the q a as a content creator how do you think companies should approach creating

36:03

videos um again the summary is um polish doesn't work you need faces you

36:11

need humanity like you need to be able to connect um to the person that you're seeing on

36:17

the screen it needs to look very authentic and it needs to be also very niche

36:24

it needs to speak to you directly and you need to be interested very quickly otherwise they will just uh scroll on

36:31

um somebody else asked how should we approach using our employer brand on tick tock since it's not like with

36:36

personal branding that you get to have a niche um

36:42

i want to ask um hope yeah because i think your channel is very interesting

36:48

in that it feels like you represent something much larger than just yourself

36:55

um i know that you are representing um you know a certain community with the bisaya

37:01

and you're also um very very very authentic again as i said

37:08

um like your content really doesn't feel curated but it's so successful so

37:14

how do you think um companies can approach because companies of course

37:20

have a lot more branding guidelines and it might be difficult for them to have that flexibility that

37:27

you know us content creators have where you can just you know film from your bed or or talk about

37:34

anything that fancies um that fancies you at the moment so how do you think companies which are not

37:41

used to this type of communication with their audiences could approach this do you think they could be like that

37:48

themselves or do you think the best way would be to do it through other people through

37:53

influencers for example um i was just thinking about it i think you

37:59

can do it both ways but first you have if you are going to invest on tech talk if you're going to

38:05

do it in tech talk you really have the the your company

38:10

should think from a tick tockers from a ticker content maker's point of view which means for example how do you make

38:18

the people stay in your first five seconds of your video so uh it doesn't have to be very

38:25

formal it has you have to find that balance of like the formality for for

38:30

people to trust it but at the same time there has to be that okay now okay so what what is this

38:35

company talking about so there has to be again that first five seconds is very important so i think you have to take it

38:42

you have to look at it from a from a tech top content maker's point of view not just all these other typical ads and

38:48

you know we're so sick of that so people are sick of sick and tired of all these from you

38:53

know uh ads that's why they're on tech talk because they want all these authentic um entertainment and um

39:01

yeah so i guess what i'm trying to say here is that you have to find that perfect balance of the format of the of

39:07

the the trustworthiness of your content but at the same time

39:13

that um that x factor we're talking about that there has to be that you know it has to

39:20

catch attention and it should cater the heart and the mind should cater the heart and the mind of

39:25

the people for example why do i need that because it could get me money that's one that's um but at the

39:32

same time there has to be that level of emotional connection with them

39:38

because i think people would love to would love that yeah that's a great answer

39:45

so i'm going to bring up i'm going to bring up a question from the q a from tia castanya she's saying what

39:51

partnering with bpo or office type content creators like agents who makes

39:56

kids about their jobs be better than just popular influencers in general i'm just curious if it will potentially

40:02

limit the reach for potential applicants i think addie was very clear at the beginning when he said

40:08

that it doesn't matter how many followers you have as long as you're actually talking to your followers about

40:14

what they're actually interested in so if i would say probably from what i gathered from adi and reb and hopia

40:22

yeah if you find creators that are already talking about that even if they have a smaller following

40:27

than say i don't know one of the biggest thick talkers that following is actually looking for

40:33

that content specifically like they enjoy looking at those office skits

40:38

so um yeah i agree yeah i i i also want to point out that tick tock has such a

40:45

unique uh algorithm compared to youtube like youtube whatever you search that's

40:50

what's going to keep coming right that's what's that you're always going to get suggested those videos tick tock i think

40:56

they refresh um the videos that they present to you every i don't know two

41:02

weeks or so uh i swear to god i once ended up on sewing tech talk and i have never put needle on thread in my entire

41:08

life you know what i mean so it's a it's a it's it's a very uh uh mixed bag of an app like there's so

41:16

many people on it there are a lot of different um interests so yeah i i would

41:21

say that's going to feel more organic as well and it's already what they're looking for anyway so yeah

41:28

yeah totally um i have another this is a really good question

41:33

um since you can't add links can you include a qr code and maybe people will screenshot it and

41:41

then go look for it that's what i did on one of my brand brand partnerships and

41:48

it worked but not as much because not because of the qr code but because of

41:53

the content direction that they wanted me to do but definitely they had a lot of

42:00

clicks or scans or yeah so it really really works um

42:06

that's the thing that brands are doing right now actually like big brands like

42:12

grab or wishy um png like if they hire influencers or

42:18

content creators like us they really ask us to either pin the comment on our comment section or

42:25

just present a qr video at the very end of the video so

42:30

based on personal experience yes it breaks very interesting thank you to the person that asked that that was very clever

42:38

um ahead of the curve very nice i want to go over another question

42:43

somebody's saying so there's two types of targeting right the first one is with your content

42:48

itself so clearly if you're you know speaking about your relationship and your journey as a young couple

42:56

that's a targeting right like you're you're targeting people who are interested in that already but they're saying

43:03

how do you make sure that you're targeting a certain audience properly what is the thought process that goes into creating for example hashtags

43:10

for your videos and how do you decide which type of content works for your audience

43:15

let's go for rep um okay so the thing about hashtags on

43:21

tick tock i have i i i've created videos with a ton of hashtags and it did well

43:27

i've created videos with no hashtags and it did well so it it's really sometimes it's really

43:34

a luck of the draw right sometimes it you you really can't tell what's going to sell or what's not going to sell but

43:41

the most important thing uh i always say the most important thing is to uh stick to the things that you enjoy

43:48

stick to the things that uh you know people have responded uh quite well to right so

43:55

for example uh the current political climate right now in the philippines is uh let's just say interesting so since

44:03

it's interesting uh i would make videos about it or i would make videos about it and i'd use the hashtags of the names of the

44:10

candidates and people do watch it people do watch it some people watch it

44:15

to fight with other people um in in the comment section but people do watch it

44:21

uh there are also times when i would just be scrolling through a tech talk i'm just looking at uh certain things

44:27

and i'd be like okay so there's nothing here i'd go on youtube uh i'd look for something i'd look at the news and then

44:34

i'd hit on something like i did a video on the james webb space telescope because i saw an article about it online

44:40

and it's a space telescope that went up uh during christmas day uh last year so

44:46

i made a video about that and it did pretty well so i would think um

44:52

if it's something that interests you it's probably going to interest a lot of

44:58

people as well you know what i mean so i would say do something that interests you and do it

45:05

and and talk about it as you you know just be who it's so cliche but be be yourself

45:12

while sharing the information i think that always resonates with people

45:18

being genuine yeah so hope yeah um

45:24

i'd like to know and this is actually based on another question what do you think would be the best message when we

45:29

get local influencers to promote our company so it sounds like authenticity is important do you feel like maybe for

45:37

companies to find that message that resonates um could they maybe connect to their

45:44

mission that team what do you think they could connect to that is inside their

45:49

company's universe that could potentially um you know engage

45:55

the audience of a particular influencer what do you think what emotional content do you think could be there in a

46:02

company's brand universe that they could use to to use on tick tock

46:09

well i guess the language itself is already an emotional connection so you have to use

46:15

the language um if for example if you are i'm hiring people or if you are if the

46:21

job is available in actually not just in cebu or like in the

46:28

visayas and mindanao because there's a lot of cebuanos in in lausanne as well

46:33

so if the jobs are in manila and if i speak the language and and they are visaya people who are in

46:39

manila and is in need of a job and they'd be like okay i trust this guy because he speaks my language and this

46:45

could so i think um it's the language i guess is the power there if you want to really go more local and more yeah

46:52

authentic okay the language humor was another one obviously

46:58

leveraging face and the humanity of somebody else is if i if i may add uh i think another thing that works really is

47:05

uh people love their own individuality so if you can

47:10

target that sense of of uh experiencing your full potential as an

47:15

individual you know being able to express yourself uh and and finding value in the work that you do something

47:22

like that right that also resonates with with people right because that's what that's what

47:27

people are on tick tock for really they they if i could summarize it in a word it's

47:33

when somebody watches a video and they go same day like that right

47:39

that's you know what i mean it's finding that connection i suppose yeah

47:46

yeah i i just want to um clarify i just want to um reiterate that that's that's what separates um tv personalities from

47:54

tiktok influencers because um they watch you can

47:59

make tv personalities um perform or promote something

48:05

according to the brands according to the brand's um ideas but people come to tech

48:10

top for our personalities so it has to look sound and feel like us promoting the

48:17

jobs otherwise again it would look very tv yeah

48:23

and that's probably gonna put people up it sounds like it's very very easy to see through um [Music]

48:29

through like weirdly posey um content on tick tock

48:34

um i'm getting another question which i think we could link to

48:40

to this and it's fine after finding or identifying your niche brand what's your thought process on

48:46

developing your content if you have to post so many times a day

48:51

how do you come up with ideas what's your what's your

48:57

i don't post a lot of videos a day now because i think i already have established my own audience

49:03

so once that i am kind of stable already i um i post once a day only

49:11

um so that's still a lot i wanted

49:16

but like um my thought process is like it can be boring

49:22

it's um in contrary to what um hoppy i said it is a lot like

49:29

tv too honestly you can't be boring

49:34

something new always has to happen like for me right now i went to barack

49:39

like i just decided three days ago you know why because i have already milked

49:45

my content at home like i need to do something new my life is too boring for a tik tok already so

49:52

last minute i said okay we're going to bura high where we are taking a trip i need new content i need to film i need

49:58

new instagram photos so what i do is i really go above and beyond to do something extraordinary

50:06

like example um spending 100k in a day or something like

50:13

that no that's just an example i don't do that i don't have money but

50:18

um like those things that are not

50:23

normal or what the things that normal people don't do

50:30

yeah yeah so i'm thinking that the way that this can translate to um recruitment

50:36

is a lot of companies that you know that are in attendance here they usually have

50:41

a lot of activities so i'm thinking you know go seek out your you know the humans in your in your

50:48

workforce talk about all of those you know company activities that you do or even your culture you know are you very

50:55

big on diversity are you a very fun workplace are you very useful or you know all those things

51:01

i was imagining like it would be so funny if they surprised their employees with a cupcake and at some point and

51:08

just film them or things like that right so many adventures could happen in the workplace that's why i always tell

51:15

people especially small brands to always take a look at duolingo's tiktok account and ryanair

51:21

because with with ryanair you wouldn't expect um flight attendants or cabin

51:27

crews like dancing to tick-tock trends like uh even here in the philippines

51:34

cebu pacific um flight attendants are all on tik tok and they're just dancing they are

51:40

vlogging they are showing the life of a cabin crew

51:45

before the flight after the flight what did they do so it can always translate into your business

51:50

like um i was also a social media

51:56

manager for a brand and what i did is i exposed the founders history

52:03

because i want to position the brand as something elite as something inspiring

52:11

so what i did on tech talk was to um expose how they or to show how they

52:19

actually built the company from the ground up and it worked like oh

52:25

because i think um the people were or like the viewers were inspired

52:31

on how these founders created this kind of company and in turn they actually visited

52:38

the website without any links without any call to action without any

52:44

hard sell promoting to like hey buy now hey visit our website don't know they

52:50

did that because they actually connected emotionally they were inspired

52:56

they were amazed by how the company was built so on tech talk usually what companies

53:02

should do is they show the back end on like how it's like how they do things

53:07

who are the people this is my marketing team this is the boss he comes in late

53:13

all the time he is very uh he is very stressed all the time so like

53:19

it's it's also very comedic in a sense that's why people enjoy it but very

53:24

informative at the same time so that's how brands right now

53:30

um approach uh tick tock and yeah just check out duolingo and ryanair and you

53:35

would get a sense on why they are really successful on tech top and why people

53:41

love their brands great thank you for those examples that's that's really that's really good

53:48

we're five minutes away from closing this um very insightful event i have

53:53

definitely learned a lot i actually feel like

53:58

doing tik tok i now feel like i should be creating tiktok come on what i'm interested in

54:07

i think people would like you you would swipe until 4am just wipe and

54:13

swipe and swipe yep i have gathered eye bags because of tick tock so yeah

54:20

yeah i don't sleep because i get super entertained and like when i see that time oh it's 5 a.m time

54:27

time to sleep so um i want to close i want to close

54:33

today with two questions the first one is what is your forecast

54:39

on the future of tick tock so where do you think it's going and the second is what would be your takeaway message for

54:46

all of our attendees that came today from recruitment teams from hr teams um

54:53

to you know to guide them forward in exploring this

54:58

incredibly emotional and authentic app that is tick-tock um so yeah let's close it up take it

55:05

away starting with addie then we can go for rep and hope you can close it up okay wait

55:11

what was the question my brain is flying

55:16

where do you think it's going and your closing message or advice to our attendees today for recruitment on the

55:23

book the future of tech talk sensitive actually we are right now at the future

55:29

of i think because the app is very saturated there are a lot of new content like thousands

55:36

of new content creators every day so for people like me it's a threat like

55:42

oh my god until when am i going to be relevant because there are always a lot of people who are getting

55:49

a lot of clout a lot of audience day by day and i'm getting left behind but i

55:54

think there is still a very bright and successful future for it especially for

55:59

brands because as the population grows as the app becomes very

56:05

saturated there are a lot of opportunities that we as brands still

56:12

do not realize or still do not see so i think there are like people will

56:18

still find a way to make it a very creative space a very inclusive space for everyone and

56:26

as brands you can always use that to your advantage and my message for

56:31

everyone right here you know what guys just started picked up um it's a very fun place to be although

56:37

um it has its positive and negative effects on you but

56:44

um in the brand's perspective you should really try and i think

56:50

um we as influencers are i think for me in my opinion we are more effective

56:57

right now more than celebrities um and we are cheaper just saying

57:02

we are cheaper and more effective than celebrities and um there are a lot of opportunities

57:09

on tech talk um people just need to get educated on influencer marketing how it works how

57:16

effective it can be and how successful your brand can be just by the

57:21

help of social media in general yeah thanks really good all right rev

57:27

oh okay so thank you adi that was amazing um the thing about tik tok is i don't think

57:33

we've ever had an app uh this personal and this emotional

57:38

before so those are like the basis of all human

57:44

characteristics so yes there is a huge future for tick tock

57:50

i think it can be a great hub for information um i i do believe that uh if you know if

57:58

we're going to use the app to its full potential i think information is really uh it's

58:05

it's bread and butter people go there for how-to videos people go there for uh

58:11

you know how how how to cook how to uh properly trim your your plants you

58:17

know seriously right so it um in terms of information yeah that is that is a great

58:25

uh great place uh to do it now um since you know what adi also said i also

58:31

acknowledged that i acknowledged that that there are a lot of new content creators out there and that's great

58:37

that's great because there's also more content for people to see at the same time it also

58:44

can can flood right it can also flood you uh with

58:51

lots and lots of different information so i also see a future of tik tok where

58:57

people stay away from it for days and that's exactly what i'm doing right now

59:04

actually um i'm i have been off tick tock for uh more than a week

59:10

just because it it's been bombarding me right so we are now like what adi said

59:16

right we we have come to the point that it is uh

59:22

very close to information overload right it so i have done i i

59:27

i need i needed to create a healthy detachment from it as well so people will be using it yes but

59:35

people always use it for entertainment uh people will use it for entertainment and then the information is the bonus

59:41

like oh my god i didn't know that you could find that here right

59:47

which was exactly how i felt about tiktok i thought it was a dancing app i opened it and i learned so many

59:53

different things oh my god so that's how you do it right so it's a

59:59

it's like a place where you can pick up tidbits of information and that's something that you can actually uh use

1:00:04

to your advantage if you're a company right you can uh uh brand awareness

1:00:10

that's the number one uh number one thing that you can do uh there and of

1:00:16

course the the demographic uh is also expanding right you have a lot of of of the young

1:00:24

hires they're all there like there's so many users on tech talk or in

1:00:29

that age group right so also for the brand managers for the for for the officers i think they

1:00:36

also need to get on the app to understand how it actually works um that would be my suggestion for all

1:00:44

the managers here and all the the the ones who want to hire people because they do they are so

1:00:51

personal if they don't want polish they want to know how it works behind the scenes instead of what you look like

1:00:57

they want to know what the inside is like so yeah there you go that's great

1:01:05

um all right go hope yeah okay i'm sorry about that i thought

1:01:10

that my internet was good um yeah uh first i would totally agree that

1:01:16

we're already in the future of tech talk the fact that i am here invited for this

1:01:22

kind of um for this kind of talk is is already like really gearing towards

1:01:30

is really a sign that we are in the future of tech talk when we first learned about facebook it was just for

1:01:37

you know for friends to meet online when we first um learned about

1:01:42

youtube it was just merely for for um video streaming and then the marketers came

1:01:49

and now they are now all the businesses are all the businesses have facebook pages

1:01:54

all the you know people put their ads on youtube now and sometimes it's too much so i'd be very honest

1:02:01

if i have an advice or if i'm talking about the future of tech talk i'm

1:02:06

it can be a threat when all these marketers are entering tiktok

1:02:12

because it could be it could become like youtube now that you cannot watch a video without ads so i i mean sometimes

1:02:19

it's too much for people that um people are getting annoyed with it that's why they're in tik tok because it has less

1:02:24

ads so um that can be a threat so if you if uh i don't think um i'm not saying that

1:02:30

marketing companies are not welcome in tech talk but i'm just saying that let's skip let's keep the tick tock energy

1:02:38

let's keep that tick tock vibe intact while we are marketing

1:02:43

things so that it we will not destroy the vibe of tech talk and people

1:02:49

will go find another kind of app because they are so sick of all these ads and all these marketing stuff on tech talk so let us

1:02:57

we i think the key here is for marketing companies to really match

1:03:02

their um their their their products with the tick tock style and and

1:03:08

and collaborate and be in partnership with tiktok content makers so that

1:03:13

we can we don't um destroy the vibe of tick tock i think that is my take on this

1:03:18

that makes sense well thank you all so much i think one of the takeaways i will say on my part

1:03:24

is that recruitment on tick tock is very very new not a lot of

1:03:33

companies are collaborating with content creators and since the more

1:03:38

time goes by each niche becomes more saturated i think for everyone here consider it a sign that you will be

1:03:45

probably some of the first companies at least in the apac region to um take

1:03:51

advantage of all of this knowledge that we gathered from our three amazing tick-tocker guests whom i deeply deeply

1:03:59

thank for their time and for um all the information that they have given us so

1:04:04

um thank you so much everyone and over to you blanche thank you thank you to our three

1:04:10

panelists we really appreciate all of the insights i love what greb said in particular about the day in the life of

1:04:16

a recruiter keep it as organic and as natural as possible and being able to

1:04:22

show that on tech talk you're efficient you you have an influencer come and you

1:04:28

streamline your process that's really crucial nowadays so that you could attract more talent and just a quick

1:04:34

quick product pitch before we leave give me like a minute i just wanted to um for those who don't

1:04:41

know us we are we are talk push we are an automation platform for high volume recruitment and we work with a lot of

1:04:47

companies in the volume hiring space and what we really do is we help companies connect with their candidates on the

1:04:53

messaging channel of their choice which is why we have been looking deeply into tick tock and you started to really

1:05:00

navigate it so if you would like to know more about gokush feel free to book a

1:05:05

demo with us we'll show you a heavily personalized um demo of blockbush based

1:05:10

on your recruitment problems and with that thank you so much for everyone who joined and to the panelists

1:05:16

we'll see you at the next stop wish event and have a good day and goodbye thank you everyone bye thank you

1:05:24

thank you very much have a good day thank you you guys have a good night

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