0:02
hello hi everyone
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okay so we have a bunch of people logging in hello everyone um for those who just logged in type your name in the
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chat tell us who you are what company you're from and if you have a tick tock account feel free to drop drop it there
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and then we'll follow you let's give everyone two more minutes and
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then we'll start but as i said feel free to introduce yourselves and
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um where you're where you're from and what company you're from and what you do at your company
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hi khalid i saw him raising his hand hi
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hi everyone so it's it's great to see um a bunch of our customers here we also
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have a bunch of people logging in from several parts of the world so i think we have a bunch from south africa and
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malaysia so just say hi and let us know who you are
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welcome everyone i'll just share my screen as well so that you can see a little bit of there you go
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[Music] those who just joined comment your name in the chat where you're from um what
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company you're from and if you have a tick tock account we'll follow you so just type it in there
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let's give everyone one more minute to log in and then we'll start
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okay so it's 602 welcome ladies and gents to this very exciting webinar i am
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honestly over the top very excited about this one in particular and welcome back
1:46
to recruitment hackers i am a huge fan of tiktok and i honestly spend probably
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too much time on the app so i'm a fan of the guests as well so you're in for an absolutely wonderful
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time so just a few reminders before we start um to make it a little bit more
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interactive please comment your name your company what you do with your company say hi
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if you have a account again we'll follow you there and then if you have any questions we do have a q a button and
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feel free to type in your questions anytime and then we'll have a lot some time for the panel to address each and
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every single question and yes so when when the thing should
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make it um to become the most downloaded app we were talking about this a while ago
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before there is a misconception when you say tick-tock it's like a dancing app but it's definitely more than that and
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now companies are really starting to look into how to use the talk to attract
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a wider reach and attract even your passive candidates so i have a question for everyone in the
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um chat okay questions so have you
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have you scrolled to the top randomly and have you bought the product or you dined in a restaurant or you tried
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something new because of something you saw at the talk so comment yes below if
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you have but i know my answer i have and i do it a lot and this is why
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we start we started noticing the impact of the talk on a lot of companies and people as well
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and really heavily influenced millions or hundreds and thousands of people at a time
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so with that i wanted to introduce our panel for this evening
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so we'll start with our social media specialist milan navarro say hi milo please open your camera
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hanging hi up it's nice to see you
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hi mila how are you this after evening i'm really excited really excited this
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is a fascinating topic that i think is going to raise a lot of interesting questions and initiatives so really
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excited thanks mila and next we also have rap
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atadero content creator and theater actor hi rob hi good afternoon everybody i hope
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everybody is doing is it afternoon it's already evening what am i saying good evening everyone
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it's evening for us but i think morning from milan he's based in germany but right right right
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all right we also have mr adi katako content creator and social media
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marketeer hi adi hi guys good evening morning or afternoon i don't know
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i i'm very happy to be here and addie is calling from morocco so
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he's actually i am at the beach right now so my connection can be spotty
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um apologies for that but i will try my best to be as smooth as possible
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thank you for joining us this evening addie and last but not least we also have mr hopia
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hi hopkins are you there hello hello um can you hear me
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yes we can hear you will we we will be able to see you
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hi i'm hopkin i'm okay i'm from dumaguete city here in the central visayas um
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yes so welcome welcome hop yeah so this is our panel for this afternoon i'll stop
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sharing my screen and i'll let mila take over go ahead mila
5:37
alrighty so um as we said earlier this is a topic that i'm sure a lot of
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recruiters and social media marketers are interested in tick tock is of course it's not a secret
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to anyone that it's a huge platform um the other day i read that every second eight new people joined tech talk
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so just the sheer amount of people that are on this platform has obviously made
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it really attractive for talent hunters and talent recruiters who are looking to
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maybe use that huge pool of people to advertise for job openings
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so we're going to explore how that could work for recruitment
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because it's of course um a bit of an uncharted territory for
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for hr professionals so um let's get started
6:33
so adi and reb do you want to tell us a little bit about how you got started in
6:41
tech talk um what was the first you know idea that you had for your channel and how you came to the formula that you now
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have today for your very successful channels maybe let's start with rev
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uh okay so i had that misconception before that tick-tock is mainly a
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dancing app you know it's where people do dance challenges and stuff like that and i'm over 30. so i had it in my head
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that i would never do what i would never do that you know it's the first thing entered my head
7:15
so i i i avoided it like the plague right but
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um i remember watching a video of a duet it was a saw i can't remember what song
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but there was somebody who did a duet of of um
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uh with somebody and i was like whoa that's so cool so somebody can make a duet and
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then you can leave the blanks in the middle and then you know you could you could sing so that's the first thing
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that uh attracted me to the app like oh the duet function okay sure all right uh
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i'll do something like that so i started started off doing you know you know duets and stuff and then i suppose the first thing that
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uh got a bit of attention was uh i created this persona before um
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uh i have a persona named jake inigo perez iii or gyp3 for short and he is um
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i don't know how to say it uh i don't know if there we have spanish friends here but uh
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we have a word here in the philippines called uh cogno and uh that
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yeah uh but it refers to a certain subgroup of people who live in the south
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southern part of our capital uh in ncr and they all talk a certain way like hey
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good afternoon everyone um yeah so you know they talk like that and i
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i started you know i started doing that and then you know and then i i saw other duets that i can
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do with exploring accents as an actor i could do that uh and then eventually
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i uh i went into doing informative videos and
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that's the formula that i ended up running away with you know um because i remember there was this uh i i do have
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an audience when i live stream and they're mostly students and they're all so sick of uh
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school right school from home because they don't feel like they're learning anything so i was thinking okay what if
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i could make learning fun through tiktok so that's precisely why i did what i did
9:22
and i'm still doing what i'm doing that's interesting and i noticed that also you post longer forms of content i
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used to think that tic tac was very 30 second exclusive in that you know things
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over 30 seconds weren't really going to do well um is that changing is that
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i would say so the ironic thing about the whole social media landscape is that
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uh we there was a time when the videos were longer and then everything got shorter
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and shorter and shorter right but then there are also there's also a group of people who love podcasts and podcasts
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last for what how long like more than 30 minutes almost an hour over an hour right
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so it's really interesting because it lends into this idea that if somebody is
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interested in something they will pay attention to it right it's all about holding that
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attention right it's all about about commanding that attention and for them to invest in what you do that's why i
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also make long longer form videos so i conceptualize the the whatever topic
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that i want to talk about and i start it always with a question that peaks an interest for example
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right so that's how i started and then i will answer it in the end after i go
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through all of the points that i want to talk about i answer the question in the end so
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i suppose i i set it up and then the pay office at the end that's how i i i would
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make my videos all right so it sounds like to summarize your formula
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started with a passion project you felt like there was a reason a goal that really spoke to you about educating
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people and combating misinformation and then you noticed that longer forms of content you
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basically found your audience and they are happy to watch the content that you make because they are interested in in
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hearing about this information that's that's fascinating adi how about you i know you have um a very successful
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channel with uh what is it eight hundred thousand forty two point nine k or
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something yes followers and you describe it as the journey of a
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young couple right yes the journey right now like my content since i don't know last year
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shifted to just my life with my girlfriend and people love seeing that because the
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philippines is a love team country as long as they see cute couples they're like all over you
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so i think that's the perfect niche for me but it's just super funny to me hearing
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reb say that he started with kanye because [Laughter]
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2020 i was the one who um that's my content basically because i'm
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from the los ala university and you know lots all people are kanye people so i made it
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i made it content like a satire like super overacting like dude what's up you know
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what like [Music] that because i studied there and i
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actually adapted the way of speaking the way of dressing up the way of eating
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saying things like we have certain um quirks as kanye people that the rest do
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not understand and they find it like um how to say art in english like
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very arty yeah like that like yeah like we are
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very stuck up and like very like elitist rich people only but yeah i made it the
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content a satire and that's my first niche and that's where i got my coding code traction and fame
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if you can say that and then i um i got bashed a lot too so
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as a new content creator i got butthurt so so i stopped that i stopped my calling contents and then i moved on
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to povs which is um yes see the the
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comment there says orange egg waffles that's me hi um and then i moved on to povs um the
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the mafia pov i i um collaborated with people in
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australia and the us because the mafia vibe pov was super famous before and
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then i switched again to my chinese culture because i am chinese so i'm so i'm also
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i was also trying to educate people about who we are as um
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filipino chinese here in the philippines and just uh just you know eliminating stereotypes for us
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and then my last um switch is right now is the
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um couple content so for me my formula or strategy is really
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trial and error because on tick tock on the first month of my tech talk i used to post nine to ten videos a day
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and um i proved that work because i was just i was just vlogging everyone
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sorry i was just flooding everyone's fyp with my face
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so um that worked but um it's not that sustainable
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so my trial and error formula is when i try different niches like i tried to
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cook i tried to sing i tried to dance i tried life-size vlogging and then the audience
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what they want from me and that's where or what i stick with
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so yeah yeah interesting lots of changes um that's very interesting
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so did you change your topics because you realized that the previous one wasn't
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getting traction anymore do you feel like people on tik tok sort of changed their mind or their interests very
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quickly or was it you anticipating another trend
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um actually since tech talk is a very short form uh video and like in just a
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swipe they would they would immediately forget you in just two swipes three swipes
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so um i changed because i wasn't getting enough traction anymore and i wanted
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something new as new content creators i got i think everyone did i got obsessed
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with numbers like why why isn't my engagement this high my
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comments are just like 50 my likes are just like a thousand so i got obsessed
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with it's like a drug honestly so um i tried switching and switching and
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switching until i got the perfect niche for me that everyone likes because
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because on tech talk they don't care about your followers like your numbers for me
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it doesn't matter what matters is your branding your personality because even if you have 2.3
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million followers if you have no brand if you have no personality people still won't know who
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you are but if but like if you have only like fifty thousand
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followers but you have established that this is adicott's the khan you guy on tekta
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everyone will like see you as the kanye guy and hey is is that adicots the corner guy on tick
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tock like even if i have less than a million people do that because i have established my own brand even if i don't
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have millions and millions of followers okay so um it sounds like some of addy's
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learnings are and i think this can translate to companies and probably as well to recruitment as we will be moving
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on to um in a few minutes um you need to have a brand you need to
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be able to be recognizable and consistent and posting a lot works you need to like be on people's feet
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consistently all right now um i hope yeah i'm so
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happy that you could join us um i found your channel really interesting because
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it's very authentic right and you um are constantly talking about the
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bisaya people um you have a lot of hair related content i know you have very beautiful long hair
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so it's very niche right it's very niche very localized
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and i wanted to ask you how did you arrive to this um to this theme
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and do you feel like more localized more niche content is the way to go
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or have you sort of experimented with different topics like adi and reb um did
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before they found their audience yeah um i hope you can i hope my
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internet is okay uh yeah so um i i started underestimating um the local
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language actually so i i started um tech talk in when the pandemic started because i was so bored
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and i was depressed so i joined takedown and i just did some acting challenges because i'm a theater
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actor as well so um uh and i thought that was it no i did not even think about making contents in
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in my local language but when one of my videos when i did um the
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some visaya contents and it blew up it really gathered millions of millions of views
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and likes views i mean um i was surprised and that that gave me
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um hopefully be also a strategic to really go local because it has a different brand and it
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has a different um the the audience is also um
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the audience can be how do i say it um
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they feel very close to you like they feel like you're very reachable you're very
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approachable that you're easy to you know to to approach you're very approachable because you speak the
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language so i think it is one thing that really
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made my channel somehow successful
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we can hear you okay
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yeah so yeah exactly they resonate with me and um uh
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yeah um i my my popular videos are the ones with um when i speak when i talk
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about um drag names so even people do not understand what that what drag is
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but when i make all these messiah drag names they enjoy it and then they start googling what drag is so so um it's very
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local but and it's very yeah it's they rest and yeah i resonate with them
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i think that's the yeah yeah so i think the takeaway that i'm that i
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am uh extracting from talking to the three of you is that tick tock is
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actually surprisingly intimate in the sense that and we'll talk about it in a little bit because i'm gonna show you an
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ad experiment that i did when i was first trying to charge the territory of tick tock for recruitment
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um and it didn't work as well as i expected for the amount of people that are in
20:57
tick tock so it sounds like you really have to be very authentic polish content
21:02
is not really gonna cut it for a tick tock audience because people are not gonna resonate with that
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that's gonna work in instagram it's gonna work in facebook but the mindset or the vibe of people on tech talk are
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like i want to connect with this creator or let's say it could also be a company
21:21
i would say even a recruitment team you know it could be anyone because
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just judging from the three of you they're so you know there's a breadth of content that could exist on tick tock
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not just you know not just couples not just kanye not just bisaya not just information but
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really everything under the sun could be successful on tick tock as long as you are i would say humorous as per addie's
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um recommendation authentic as per um
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hope yes recommendation and of course you know listening to your audience and understanding what they want to hear and
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having like a mission as per rep's experience so um pretty cool
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pretty cool information so as you all know the reason we are all here is because we
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want to understand if tic tac could potentially be used for recruitment
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a lot of people are looking for jobs maybe sometimes recruiters are trying to look for those
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people that are already looking for them and what we're trying to do is help these two worlds connect
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so um since ads maybe don't really work as well
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i was thinking maybe the way to go on tick tock and that's my next question is
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for companies to collaborate with creators and have like influencer
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partnerships so um how would you go about you know
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collaborating with companies or even recruitment teams um in order to like uh promote
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either products or in this case it would be um job opportunities um let's start with hopia
23:10
yeah i was thinking about it and it can be very tricky it can be very successful but it can also be
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it could be a failure because there are a lot of scammers in tik tok
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you know there's a lot of false information so i think people looking for jobs who would see um these
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contents would have a second thought like like i myself for example had a second thought about this meeting today like
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okay a friend of mine is talking about you know um um recruiting jobs and tech talk i was like
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are you sure this is legit so tech talk can be a place of you know um of false information and and all this um scams so
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um for that part it can be scary however collaborating with collaborating with um
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tick tock content makers can be can be very successful if you write there if you find the right people
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because if if if you find those people who can be trusted by their who who gets the trust of their audience
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who have good reputation who have entertaining context because it's not just about entertainment it's
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really about trust if people can trust these these tech top content makers so i
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think it can be very successful because um
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the comment section is easily accessible so if for example i would promote a
24:36
certain job um opening um for for a company and then they have questions they can just easily access
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um they can easily ask questions they can easily get their answers and um because the way we make contents in
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tech talk is short and precise and um you put all the information in a very in a very short span of time
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yeah so it can be you know the entertainment entertainment aspect is also there so it's just really about for
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me this this idea can be very successful if you find the right people
25:08
to collaborate yeah i agree you probably should like find your niche right so
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um i was i was wondering so rep i know you you do a lot of
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um like informative sort of content and there's also like sort of a very
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social or like independent thinking thought-led um like critical thinking
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sort of content on your channel um so i was wondering like
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would you for example how would you approach collaborating with a recruitment
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um brand you know counting on the fact of course that it's a reputable company
25:48
that the jobs are real they're not a scam um so how would you how would you go about
25:53
that um i i don't know if this is like along the lines of what you want to hear but
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my idea of uh of of hiring uh for a job you know for
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example or or um like i think before the session you know adi and i were also talking about
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this like if it's not um in line exactly with who we are or our skills as a as a
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person right it's going to be a bit harder it's it's going to be a hard sell and the audience is going to see right
26:25
through it my suggestion would be to get the content creators as
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your talents but the content will be posted on their own
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pages because they can create their own audience they can create their own niche right their own niche they can create
26:43
their own um following right and then they see the face of this
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guy like for example who speaks visaya right and all of a sudden they keep they
26:54
scroll on the rfip and it's the same guy but hey it's under i don't know some of some bpo
26:59
right and he's he's promoting right he's promoting that oh there's a job opening
27:04
here and he's doing the same shtick right he's he has that same style
27:10
and for for adi as well you can do the exact same thing but it's under the account it's under the name of the
27:16
actual place that's hiring again because i resonate so much with what hopi i just
27:22
mentioned that it it the the comment section on tiktok brings out the best
27:27
and the worst in people i i will be super 100 honest there are people who
27:33
are just out there to fan the flames and there are people who are just out there to say that no no
27:39
this creator i'm better than this creator right that's so there are people who are just out there to do that right so it's
27:47
easily it it you can be easily undermined right and uh it's it's uh it's an entirely
27:54
different ballgame altogether if we're looking at a comment section so my suggestion would be and since you know
28:00
all the controls will also belong to the company itself get them as talents uh
28:05
and post them on their own uh sites that's what i would um just to make it
28:11
clear because actually there was a question in the q a and i've already said that we're answering that live uh thank you psg
28:18
avon um how can we connect with influencers in tiktok if we want partnership so what you're saying is partnerships should be
28:26
done on the companies page rather than on your
28:32
i would say uh the the company itself right that's the main goal
28:38
that's the main goal that we we can post uh they will be the ones posting the
28:43
content especially if they're the ones who wrote it right of course you know the creator will also have to have input uh
28:51
as to creative input right like i wouldn't say something like that i i wouldn't i wouldn't move that way i
28:57
wouldn't say that i wouldn't say this um but yeah i would say
29:02
like the main goal is to post it on their account right and then for additional uh
29:08
additional eyeballs on the product i can post it on mine as well but most of the
29:14
uh that it's in partnership with that company but really the main goal is to post it on their uh account i i would
29:21
say that's the that's how i would go about it all right
29:27
um i know that earlier i was asking addy a similar question um
29:32
and um he was saying that he would be open to collaborating with
29:37
companies but they would need to give him full creative freedom over how to present it so he was saying earlier how
29:44
if he was going to you know show an ad for recruitment maybe not in his um young couple's
29:50
journey era but if he ever you know evolved into another niche which was
29:57
more in line with promoting a recruitment ad he would like create a skit and make it
30:02
very humorous and like have some storytelling around it but you would need to have creative freedom to post
30:08
and and create the story on your own is that um is that what you think as a previous social media marketer i
30:16
already have studied the algorithm of the talk and it's actually very very huge on
30:22
brand awareness but not on conversions so since the product is actually
30:29
jobs like hiring people right um it would be perfect because there will be so much views there will be so
30:36
much awareness on this certain product that i am actually hiring but
30:42
since tech talk has no um clickable links on like like
30:48
anywhere on the comment section on the caption you can you cannot click anything
30:54
so it's really heavy on brand awareness and you can actually collaborate with a
30:59
lot of content creators especially lifestyle content creators such as myself
31:04
because we are actually very flexible with what we're doing because we are basically just showing our
31:11
life like our um everyday life what do we do how do we do it
31:18
what am i doing today so um with this kind of industry we can always
31:25
insert it example for me me and my girlfriend um we can just do a
31:31
skip of us talking of us like oh my god i am already jobless i need a job and
31:36
then like i found this certain company to find me a job and then yay i have a job so
31:43
it's always um flexible for people like us to do content on uh based on the
31:50
brand's mandatories um it's i have never heard of any hiring
31:57
companies who wants to do um ads on tech talk but i suggest to
32:02
answer the question on how to reach content creators there are a lot of influencer marketing agencies
32:08
that actually seeds us like example big companies hire them to
32:14
create a whole campaign and seed um influencers like us based on the
32:21
company's branding so that's always a way or just visit someone's tech talk profile
32:28
instagram profile and then message them directly if you want to collaborate but it will be hard but it's not impossible
32:36
and it can be a success the both uh parts of the partnership
32:44
just really like they have to talk they have to find a way on how to make it uh very effective
32:51
very authentic very candid because on tech talk people hate curated videos
32:58
not hate but they don't look at it that's why some of us
33:03
just like film um on the bed lying down like hey guys
33:09
what is up we just do that because that's what people like like it's like they're seeing you
33:15
behind on professional cameras and that's what they like so if every companies would
33:21
like uh or like if every company's hiring companies would like to collaborate with influencers like us
33:28
um it would really yeah it's hard but it's really uh we have to talk a lot like we have to
33:35
go back and forth on how to go about things i think at the end of the day
33:41
what matters to recruiters are results right and of course being able to find the talent that they're looking for and
33:49
at the end of the day the deeper mission is to be able to you know help people who are looking for
33:55
a job find it so that's why i think this industry is perfect for because once
34:01
again it's very big on brand awareness like it can reach millions of people in
34:07
just a day so another another way that you can go about it i don't know i'm giving away
34:14
this idea i just thought of it now uh is you can actually have them go to the place
34:21
like have your your the the content creator go to the place where you want them to to apply and then go through the
34:28
application process and have it documented like so the first step is exactly so you
34:34
know what i mean so it's a because it's a day in the life you know what i mean it's a day in the
34:39
life like how much the how much do you think will i spend commuting you know what i mean right and then you get there
34:45
and then you know you you go who do i talk to oh oh here okay this desk right here okay you know what i mean so it's
34:52
going through the ins and outs of of the recruitment process itself but then again you know
34:57
like what adi said the fact that there is no link right on tick tock it is it is very very big on just telling you
35:05
that hey this exists right like uh places hidden places in tagaytay for example oh this place
35:12
exists but you can't book through that video you know what i mean you're gonna have to figure it out for
35:18
yourself so yeah that's very interesting i love hearing
35:23
about this from you because you are in the in the platform and you understand how it works and the vibe
35:29
because honestly you know i am still in the resistance stage for
35:34
for for being a creator myself um so i think getting this from creators
35:40
really helps you get a feel for how the app actually works because you know and we'll see it in a couple of
35:46
minutes but the way i approached it was making a very nice ad i mean i'm proud of my ad
35:52
it looks great but it didn't work as much um so with this conversation we've
35:58
answered uh some questions in the q a as a content creator how do you think companies should approach creating
36:03
videos um again the summary is um polish doesn't work you need faces you
36:11
need humanity like you need to be able to connect um to the person that you're seeing on
36:17
the screen it needs to look very authentic and it needs to be also very niche
36:24
it needs to speak to you directly and you need to be interested very quickly otherwise they will just uh scroll on
36:31
um somebody else asked how should we approach using our employer brand on tick tock since it's not like with
36:36
personal branding that you get to have a niche um
36:42
i want to ask um hope yeah because i think your channel is very interesting
36:48
in that it feels like you represent something much larger than just yourself
36:55
um i know that you are representing um you know a certain community with the bisaya
37:01
and you're also um very very very authentic again as i said
37:08
um like your content really doesn't feel curated but it's so successful so
37:14
how do you think um companies can approach because companies of course
37:20
have a lot more branding guidelines and it might be difficult for them to have that flexibility that
37:27
you know us content creators have where you can just you know film from your bed or or talk about
37:34
anything that fancies um that fancies you at the moment so how do you think companies which are not
37:41
used to this type of communication with their audiences could approach this do you think they could be like that
37:48
themselves or do you think the best way would be to do it through other people through
37:53
influencers for example um i was just thinking about it i think you
37:59
can do it both ways but first you have if you are going to invest on tech talk if you're going to
38:05
do it in tech talk you really have the the your company
38:10
should think from a tick tockers from a ticker content maker's point of view which means for example how do you make
38:18
the people stay in your first five seconds of your video so uh it doesn't have to be very
38:25
formal it has you have to find that balance of like the formality for for
38:30
people to trust it but at the same time there has to be that okay now okay so what what is this
38:35
company talking about so there has to be again that first five seconds is very important so i think you have to take it
38:42
you have to look at it from a from a tech top content maker's point of view not just all these other typical ads and
38:48
you know we're so sick of that so people are sick of sick and tired of all these from you
38:53
know uh ads that's why they're on tech talk because they want all these authentic um entertainment and um
39:01
yeah so i guess what i'm trying to say here is that you have to find that perfect balance of the format of the of
39:07
the the trustworthiness of your content but at the same time
39:13
that um that x factor we're talking about that there has to be that you know it has to
39:20
catch attention and it should cater the heart and the mind should cater the heart and the mind of
39:25
the people for example why do i need that because it could get me money that's one that's um but at the
39:32
same time there has to be that level of emotional connection with them
39:38
because i think people would love to would love that yeah that's a great answer
39:45
so i'm going to bring up i'm going to bring up a question from the q a from tia castanya she's saying what
39:51
partnering with bpo or office type content creators like agents who makes
39:56
kids about their jobs be better than just popular influencers in general i'm just curious if it will potentially
40:02
limit the reach for potential applicants i think addie was very clear at the beginning when he said
40:08
that it doesn't matter how many followers you have as long as you're actually talking to your followers about
40:14
what they're actually interested in so if i would say probably from what i gathered from adi and reb and hopia
40:22
yeah if you find creators that are already talking about that even if they have a smaller following
40:27
than say i don't know one of the biggest thick talkers that following is actually looking for
40:33
that content specifically like they enjoy looking at those office skits
40:38
so um yeah i agree yeah i i i also want to point out that tick tock has such a
40:45
unique uh algorithm compared to youtube like youtube whatever you search that's
40:50
what's going to keep coming right that's what's that you're always going to get suggested those videos tick tock i think
40:56
they refresh um the videos that they present to you every i don't know two
41:02
weeks or so uh i swear to god i once ended up on sewing tech talk and i have never put needle on thread in my entire
41:08
life you know what i mean so it's a it's a it's it's a very uh uh mixed bag of an app like there's so
41:16
many people on it there are a lot of different um interests so yeah i i would
41:21
say that's going to feel more organic as well and it's already what they're looking for anyway so yeah
41:28
yeah totally um i have another this is a really good question
41:33
um since you can't add links can you include a qr code and maybe people will screenshot it and
41:41
then go look for it that's what i did on one of my brand brand partnerships and
41:48
it worked but not as much because not because of the qr code but because of
41:53
the content direction that they wanted me to do but definitely they had a lot of
42:00
clicks or scans or yeah so it really really works um
42:06
that's the thing that brands are doing right now actually like big brands like
42:12
grab or wishy um png like if they hire influencers or
42:18
content creators like us they really ask us to either pin the comment on our comment section or
42:25
just present a qr video at the very end of the video so
42:30
based on personal experience yes it breaks very interesting thank you to the person that asked that that was very clever
42:38
um ahead of the curve very nice i want to go over another question
42:43
somebody's saying so there's two types of targeting right the first one is with your content
42:48
itself so clearly if you're you know speaking about your relationship and your journey as a young couple
42:56
that's a targeting right like you're you're targeting people who are interested in that already but they're saying
43:03
how do you make sure that you're targeting a certain audience properly what is the thought process that goes into creating for example hashtags
43:10
for your videos and how do you decide which type of content works for your audience
43:15
let's go for rep um okay so the thing about hashtags on
43:21
tick tock i have i i i've created videos with a ton of hashtags and it did well
43:27
i've created videos with no hashtags and it did well so it it's really sometimes it's really
43:34
a luck of the draw right sometimes it you you really can't tell what's going to sell or what's not going to sell but
43:41
the most important thing uh i always say the most important thing is to uh stick to the things that you enjoy
43:48
stick to the things that uh you know people have responded uh quite well to right so
43:55
for example uh the current political climate right now in the philippines is uh let's just say interesting so since
44:03
it's interesting uh i would make videos about it or i would make videos about it and i'd use the hashtags of the names of the
44:10
candidates and people do watch it people do watch it some people watch it
44:15
to fight with other people um in in the comment section but people do watch it
44:21
uh there are also times when i would just be scrolling through a tech talk i'm just looking at uh certain things
44:27
and i'd be like okay so there's nothing here i'd go on youtube uh i'd look for something i'd look at the news and then
44:34
i'd hit on something like i did a video on the james webb space telescope because i saw an article about it online
44:40
and it's a space telescope that went up uh during christmas day uh last year so
44:46
i made a video about that and it did pretty well so i would think um
44:52
if it's something that interests you it's probably going to interest a lot of
44:58
people as well you know what i mean so i would say do something that interests you and do it
45:05
and and talk about it as you you know just be who it's so cliche but be be yourself
45:12
while sharing the information i think that always resonates with people
45:18
being genuine yeah so hope yeah um
45:24
i'd like to know and this is actually based on another question what do you think would be the best message when we
45:29
get local influencers to promote our company so it sounds like authenticity is important do you feel like maybe for
45:37
companies to find that message that resonates um could they maybe connect to their
45:44
mission that team what do you think they could connect to that is inside their
45:49
company's universe that could potentially um you know engage
45:55
the audience of a particular influencer what do you think what emotional content do you think could be there in a
46:02
company's brand universe that they could use to to use on tick tock
46:09
well i guess the language itself is already an emotional connection so you have to use
46:15
the language um if for example if you are i'm hiring people or if you are if the
46:21
job is available in actually not just in cebu or like in the
46:28
visayas and mindanao because there's a lot of cebuanos in in lausanne as well
46:33
so if the jobs are in manila and if i speak the language and and they are visaya people who are in
46:39
manila and is in need of a job and they'd be like okay i trust this guy because he speaks my language and this
46:45
could so i think um it's the language i guess is the power there if you want to really go more local and more yeah
46:52
authentic okay the language humor was another one obviously
46:58
leveraging face and the humanity of somebody else is if i if i may add uh i think another thing that works really is
47:05
uh people love their own individuality so if you can
47:10
target that sense of of uh experiencing your full potential as an
47:15
individual you know being able to express yourself uh and and finding value in the work that you do something
47:22
like that right that also resonates with with people right because that's what that's what
47:27
people are on tick tock for really they they if i could summarize it in a word it's
47:33
when somebody watches a video and they go same day like that right
47:39
that's you know what i mean it's finding that connection i suppose yeah
47:46
yeah i i just want to um clarify i just want to um reiterate that that's that's what separates um tv personalities from
47:54
tiktok influencers because um they watch you can
47:59
make tv personalities um perform or promote something
48:05
according to the brands according to the brand's um ideas but people come to tech
48:10
top for our personalities so it has to look sound and feel like us promoting the
48:17
jobs otherwise again it would look very tv yeah
48:23
and that's probably gonna put people up it sounds like it's very very easy to see through um [Music]
48:29
through like weirdly posey um content on tick tock
48:34
um i'm getting another question which i think we could link to
48:40
to this and it's fine after finding or identifying your niche brand what's your thought process on
48:46
developing your content if you have to post so many times a day
48:51
how do you come up with ideas what's your what's your
48:57
i don't post a lot of videos a day now because i think i already have established my own audience
49:03
so once that i am kind of stable already i um i post once a day only
49:11
um so that's still a lot i wanted
49:16
but like um my thought process is like it can be boring
49:22
it's um in contrary to what um hoppy i said it is a lot like
49:29
tv too honestly you can't be boring
49:34
something new always has to happen like for me right now i went to barack
49:39
like i just decided three days ago you know why because i have already milked
49:45
my content at home like i need to do something new my life is too boring for a tik tok already so
49:52
last minute i said okay we're going to bura high where we are taking a trip i need new content i need to film i need
49:58
new instagram photos so what i do is i really go above and beyond to do something extraordinary
50:06
like example um spending 100k in a day or something like
50:13
that no that's just an example i don't do that i don't have money but
50:18
um like those things that are not
50:23
normal or what the things that normal people don't do
50:30
yeah yeah so i'm thinking that the way that this can translate to um recruitment
50:36
is a lot of companies that you know that are in attendance here they usually have
50:41
a lot of activities so i'm thinking you know go seek out your you know the humans in your in your
50:48
workforce talk about all of those you know company activities that you do or even your culture you know are you very
50:55
big on diversity are you a very fun workplace are you very useful or you know all those things
51:01
i was imagining like it would be so funny if they surprised their employees with a cupcake and at some point and
51:08
just film them or things like that right so many adventures could happen in the workplace that's why i always tell
51:15
people especially small brands to always take a look at duolingo's tiktok account and ryanair
51:21
because with with ryanair you wouldn't expect um flight attendants or cabin
51:27
crews like dancing to tick-tock trends like uh even here in the philippines
51:34
cebu pacific um flight attendants are all on tik tok and they're just dancing they are
51:40
vlogging they are showing the life of a cabin crew
51:45
before the flight after the flight what did they do so it can always translate into your business
51:50
like um i was also a social media
51:56
manager for a brand and what i did is i exposed the founders history
52:03
because i want to position the brand as something elite as something inspiring
52:11
so what i did on tech talk was to um expose how they or to show how they
52:19
actually built the company from the ground up and it worked like oh
52:25
because i think um the people were or like the viewers were inspired
52:31
on how these founders created this kind of company and in turn they actually visited
52:38
the website without any links without any call to action without any
52:44
hard sell promoting to like hey buy now hey visit our website don't know they
52:50
did that because they actually connected emotionally they were inspired
52:56
they were amazed by how the company was built so on tech talk usually what companies
53:02
should do is they show the back end on like how it's like how they do things
53:07
who are the people this is my marketing team this is the boss he comes in late
53:13
all the time he is very uh he is very stressed all the time so like
53:19
it's it's also very comedic in a sense that's why people enjoy it but very
53:24
informative at the same time so that's how brands right now
53:30
um approach uh tick tock and yeah just check out duolingo and ryanair and you
53:35
would get a sense on why they are really successful on tech top and why people
53:41
love their brands great thank you for those examples that's that's really that's really good
53:48
we're five minutes away from closing this um very insightful event i have
53:53
definitely learned a lot i actually feel like
53:58
doing tik tok i now feel like i should be creating tiktok come on what i'm interested in
54:07
i think people would like you you would swipe until 4am just wipe and
54:13
swipe and swipe yep i have gathered eye bags because of tick tock so yeah
54:20
yeah i don't sleep because i get super entertained and like when i see that time oh it's 5 a.m time
54:27
time to sleep so um i want to close i want to close
54:33
today with two questions the first one is what is your forecast
54:39
on the future of tick tock so where do you think it's going and the second is what would be your takeaway message for
54:46
all of our attendees that came today from recruitment teams from hr teams um
54:53
to you know to guide them forward in exploring this
54:58
incredibly emotional and authentic app that is tick-tock um so yeah let's close it up take it
55:05
away starting with addie then we can go for rep and hope you can close it up okay wait
55:11
what was the question my brain is flying
55:16
where do you think it's going and your closing message or advice to our attendees today for recruitment on the
55:23
book the future of tech talk sensitive actually we are right now at the future
55:29
of i think because the app is very saturated there are a lot of new content like thousands
55:36
of new content creators every day so for people like me it's a threat like
55:42
oh my god until when am i going to be relevant because there are always a lot of people who are getting
55:49
a lot of clout a lot of audience day by day and i'm getting left behind but i
55:54
think there is still a very bright and successful future for it especially for
55:59
brands because as the population grows as the app becomes very
56:05
saturated there are a lot of opportunities that we as brands still
56:12
do not realize or still do not see so i think there are like people will
56:18
still find a way to make it a very creative space a very inclusive space for everyone and
56:26
as brands you can always use that to your advantage and my message for
56:31
everyone right here you know what guys just started picked up um it's a very fun place to be although
56:37
um it has its positive and negative effects on you but
56:44
um in the brand's perspective you should really try and i think
56:50
um we as influencers are i think for me in my opinion we are more effective
56:57
right now more than celebrities um and we are cheaper just saying
57:02
we are cheaper and more effective than celebrities and um there are a lot of opportunities
57:09
on tech talk um people just need to get educated on influencer marketing how it works how
57:16
effective it can be and how successful your brand can be just by the
57:21
help of social media in general yeah thanks really good all right rev
57:27
oh okay so thank you adi that was amazing um the thing about tik tok is i don't think
57:33
we've ever had an app uh this personal and this emotional
57:38
before so those are like the basis of all human
57:44
characteristics so yes there is a huge future for tick tock
57:50
i think it can be a great hub for information um i i do believe that uh if you know if
57:58
we're going to use the app to its full potential i think information is really uh it's
58:05
it's bread and butter people go there for how-to videos people go there for uh
58:11
you know how how how to cook how to uh properly trim your your plants you
58:17
know seriously right so it um in terms of information yeah that is that is a great
58:25
uh great place uh to do it now um since you know what adi also said i also
58:31
acknowledged that i acknowledged that that there are a lot of new content creators out there and that's great
58:37
that's great because there's also more content for people to see at the same time it also
58:44
can can flood right it can also flood you uh with
58:51
lots and lots of different information so i also see a future of tik tok where
58:57
people stay away from it for days and that's exactly what i'm doing right now
59:04
actually um i'm i have been off tick tock for uh more than a week
59:10
just because it it's been bombarding me right so we are now like what adi said
59:16
right we we have come to the point that it is uh
59:22
very close to information overload right it so i have done i i
59:27
i need i needed to create a healthy detachment from it as well so people will be using it yes but
59:35
people always use it for entertainment uh people will use it for entertainment and then the information is the bonus
59:41
like oh my god i didn't know that you could find that here right
59:47
which was exactly how i felt about tiktok i thought it was a dancing app i opened it and i learned so many
59:53
different things oh my god so that's how you do it right so it's a
59:59
it's like a place where you can pick up tidbits of information and that's something that you can actually uh use
1:00:04
to your advantage if you're a company right you can uh uh brand awareness
1:00:10
that's the number one uh number one thing that you can do uh there and of
1:00:16
course the the demographic uh is also expanding right you have a lot of of of the young
1:00:24
hires they're all there like there's so many users on tech talk or in
1:00:29
that age group right so also for the brand managers for the for for the officers i think they
1:00:36
also need to get on the app to understand how it actually works um that would be my suggestion for all
1:00:44
the managers here and all the the the ones who want to hire people because they do they are so
1:00:51
personal if they don't want polish they want to know how it works behind the scenes instead of what you look like
1:00:57
they want to know what the inside is like so yeah there you go that's great
1:01:05
um all right go hope yeah okay i'm sorry about that i thought
1:01:10
that my internet was good um yeah uh first i would totally agree that
1:01:16
we're already in the future of tech talk the fact that i am here invited for this
1:01:22
kind of um for this kind of talk is is already like really gearing towards
1:01:30
is really a sign that we are in the future of tech talk when we first learned about facebook it was just for
1:01:37
you know for friends to meet online when we first um learned about
1:01:42
youtube it was just merely for for um video streaming and then the marketers came
1:01:49
and now they are now all the businesses are all the businesses have facebook pages
1:01:54
all the you know people put their ads on youtube now and sometimes it's too much so i'd be very honest
1:02:01
if i have an advice or if i'm talking about the future of tech talk i'm
1:02:06
it can be a threat when all these marketers are entering tiktok
1:02:12
because it could be it could become like youtube now that you cannot watch a video without ads so i i mean sometimes
1:02:19
it's too much for people that um people are getting annoyed with it that's why they're in tik tok because it has less
1:02:24
ads so um that can be a threat so if you if uh i don't think um i'm not saying that
1:02:30
marketing companies are not welcome in tech talk but i'm just saying that let's skip let's keep the tick tock energy
1:02:38
let's keep that tick tock vibe intact while we are marketing
1:02:43
things so that it we will not destroy the vibe of tech talk and people
1:02:49
will go find another kind of app because they are so sick of all these ads and all these marketing stuff on tech talk so let us
1:02:57
we i think the key here is for marketing companies to really match
1:03:02
their um their their their products with the tick tock style and and
1:03:08
and collaborate and be in partnership with tiktok content makers so that
1:03:13
we can we don't um destroy the vibe of tick tock i think that is my take on this
1:03:18
that makes sense well thank you all so much i think one of the takeaways i will say on my part
1:03:24
is that recruitment on tick tock is very very new not a lot of
1:03:33
companies are collaborating with content creators and since the more
1:03:38
time goes by each niche becomes more saturated i think for everyone here consider it a sign that you will be
1:03:45
probably some of the first companies at least in the apac region to um take
1:03:51
advantage of all of this knowledge that we gathered from our three amazing tick-tocker guests whom i deeply deeply
1:03:59
thank for their time and for um all the information that they have given us so
1:04:04
um thank you so much everyone and over to you blanche thank you thank you to our three
1:04:10
panelists we really appreciate all of the insights i love what greb said in particular about the day in the life of
1:04:16
a recruiter keep it as organic and as natural as possible and being able to
1:04:22
show that on tech talk you're efficient you you have an influencer come and you
1:04:28
streamline your process that's really crucial nowadays so that you could attract more talent and just a quick
1:04:34
quick product pitch before we leave give me like a minute i just wanted to um for those who don't
1:04:41
know us we are we are talk push we are an automation platform for high volume recruitment and we work with a lot of
1:04:47
companies in the volume hiring space and what we really do is we help companies connect with their candidates on the
1:04:53
messaging channel of their choice which is why we have been looking deeply into tick tock and you started to really
1:05:00
navigate it so if you would like to know more about gokush feel free to book a
1:05:05
demo with us we'll show you a heavily personalized um demo of blockbush based
1:05:10
on your recruitment problems and with that thank you so much for everyone who joined and to the panelists
1:05:16
we'll see you at the next stop wish event and have a good day and goodbye thank you everyone bye thank you
1:05:24
thank you very much have a good day thank you you guys have a good night
