Coppel automates its high-volume recruitment process in 45 days

Coppel, one of Mexico's largest retail chains, employs thousands of workers nationwide. Operating across areas like financial services and retail, Coppel faced the challenge of managing high-volume hiring to support its expansion while maintaining high levels of operational efficiency.Coppel, one of Mexico's largest retail chains, employs thousands of workers nationwide. Operating across areas like financial services and retail, Coppel faced the challenge of managing high-volume hiring to support its expansion while maintaining high levels of operational efficiency.

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Challenge

Coppel’s recruitment team, consisting of over 700 recruiters, faced two key challenges:

1

Increase the flow of qualified candidates

to fill operational and administrative roles.

2

Accelerate hiring processes

by eliminating manual steps and optimizing response time.

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Coppel needed a solution that would not only simplify the process, but also improve the candidate experience, especially in an environment with high dependence on the use of mobile phones and digital platforms such as WhatsApp.

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Solution

Talkpush deployed a high-volume recruitment platform tailored to Coppel’s needs, with the following key features:

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Efficient launch

In just 45 days, Talkpush activated a complete solution that It initially covered4 pilot regions, expanding nationally in a month and a half.

Automation of recruitment

- Integration with psychometric tools to automate evaluations.
- Automated messaging that accounted for 95.36 % of outbound interactions.
- Automation of the entire process: from attraction to document collection.

Optimization of Attraction channels

Most candidates were recruited through Facebook and applied for vacancies via WhatsApp.

Training and adoption

More than 25 training sessions ensured effective implementation among 700 recruiters , achieving an adoption level of 90% + in just 75 days.

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Results

More than 24,000

hires processed in the first 75 days

71%

of candidates completed their application in less than 10 minutes

93%

of The applications were made entirely via WhatsApp

35.47%

of the applications processed outside of working hours

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