How Talkpush Accelerated 20,000 Annual Hires for Iconn Mexico

The world's largest convenience store chain receives 1 million people daily in 2,000 stores across Mexican territory.

The 24-7 fuel operator receives 300,000 customers daily at its 300 service stations. It includes a convenience market and a lubrication center with Petro Seven products.

Marketing and distribution of groceries and general merchandise for wholesale and retail stores across the entire Mexican territory. It has 13 distribution centers that supply 25,000 customers daily.

Chain of convenience stores that receives 27,000 people daily in 11 cities. It offers groceries, a butcher shop, a tortilla shop, and products.

Slow time-to-fill hurt Iconn in 3 ways

1

LOWER QUALITY OF TALENT:

Being slow means losing the best talent to competitors

2

LOWER REVENUE PER STORE:

Revenue per store down as much as 20% for understaffed store

3

MORE COMPLAINTS:

Frustrated store managers with high over-time and increased staff turnover

Our objective

Reduce hiring time by 50% through completing a fully automated instant messaging flow.

Redesigning an automated recruitment operation

DESIGNED FOR LARGE-SCALE RECRUITMENT OF EVERGREEN POSITIONS

META-VERIFIED MESSAGING CHANNELS WITH HIGH CONVERSION RATES

META-VERIFIED MESSAGING CHANNELS WITH HIGH CONVERSION RATES

AN ALL-IN-ONE
OMNICHANNEL ATS + CRM

60 days to nationwide launch

Aug 23

Partnership with Talkpush begins

Implementation started

Sep 23

Implementation completed and training for the company's managers

Oct 23

Training for the whole team, on-site in Monterrey, Saltillo, Guadalajara and Mexico City

Go Live

Nov 23

50% adoption to the platform with 65 recruiters using it daily

Jan 24

100% adoption to the platform with 131 recruiters using it daily

73% completion rate with a 9.5% hire rate

Results: Time to Fill cut from 9 to 5 days in under 6 months!

Ready to level up your recruitment?

Let’s jump on a call and explore how Talkpush can help your team.

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