Check out our new case study!
May 15, 2024
2 min read
Director of Growth & Customer Advocacy
Facebook Lead Ads have become the norm in lead generation for the Philippines, praised for their cost-effectiveness and ease of use. Candidates can instantly share their pre-populated details, ensuring high conversion rates. This simplicity is key in a market where Facebook usage is widespread, making these ads a powerful tool for recruiters.
Discover how the integration of Facebook Lead Ads with Messenger, pioneered by Talkpush, improved how the biggest Filipino employers connect with applicants and duplicate their conversion today:
Despite the initial success of Facebook Lead Ads, traditional follow-up methods, such as phone calls or emails, face challenges with low response rates and a slow transition of contact information into actual qualified leads. Moreover, SMSs, a common follow-up tool, are burdened with compliance and spam restrictions, particularly when sending URLs, not to mention the high costs associated with these methods.
By seamlessly integrating FB Lead Ads with Messenger, candidates who submit their information are immediately led to an engaging conversation in Messenger, completing their pre-screening right in just a couple of minutes. Candidates will also receive automatic reminders to complete, in case they were caught at a bad time.
This integration has improved the candidate experience, making it easier for them to engage with the recruitment process while keeping the recruiters' accounts organized and free from duplicate or unqualified applications, saving valuable time.
A powerful feature that allows you to connect your Meta Business Manager account to Talkpush to seamlessly connect paid advertising and communicate with your candidates via their preferred communication channels, track conversations, and move candidates to the next stage — all directly from the Talkpush CRM.
Take control of your recruitment campaigns using the Talkpush Lead Ad Dashboard, where you can track and analyze all your paid advertising efforts in one centralized location. By monitoring key metrics such as conversion rates and click-to-hire ratios, you can evaluate the effectiveness of your campaigns and make data-driven decisions to improve outcomes.
The FB Lead Ads to Messenger flow offers a more personal, efficient, and cost-effective solution for lead generation. This streamlined, high-engagement pathway to quality leads represents a significant advancement. The most effective way to connect with candidates is where they are most comfortable and engaged.
Experience the transformative power of personalized, automated onboarding with Talkpush. Click below to schedule a demo and see how our platform can revolutionize your onboarding process, increase candidate retention, and set your organization up for long-term success.
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