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As an upscale chain of 570 department stores in Mexico, El Palacio de Hierro managed an impressive 6,000 vacancies annually and juggled a complex ecosystem of nine different recruitment platforms. Despite the intricacy of this setup, the committed HR team ensured they sifted through approximately 60 CVs for every vacancy.
However, El Palacio de Hierro aspired to raise the bar even higher. One of the major identified challenges was the lack of real-time reports and comprehensive insights to further optimize their recruitment process. They sought the ideal partner to help make their data-driven vision a reality. Armed with a clear objective, they teamed up with Talkpush to redefine their recruitment operations.
The introduction of Talkpush led to remarkable improvements in El Palacio de Hierro's recruitment process.
Seeking to streamline their recruitment process, El Palacio de Hierro turned to Talkpush, seeking their experts in high-volume hiring for retail in Mexico. Their key objectives were clear: Automate manual recruitment activities to optimize resources, quicken vacancy fill-up times, and ensure operational continuity.
With Talkpush, they envisioned automated, branded messaging via WhatsApp/email/Facebook Messenger to keep applicants informed about their application status and the next steps. Geo-localization filters were to be implemented to help candidates find vacancies closest to them. They also aimed to automate candidate ranking, allowing recruiters to focus solely on qualified applicants. Talkpush's analytics dashboards brought real-time data to aid decision-making and shape targeted talent attraction strategies.
Leveraging Talkpush's cloud-based, conversational recruitment software, El Palacio de Hierro revolutionized their recruitment approach. They initiated a dedicated WhatsApp Pro Bot for recruitment purposes and a Facebook Messenger bot for their local employer brand page. This led to the seamless integration of Talkpush and SuccessFactors, resulting in a completely optimized recruitment flow.
Within the first 100 days of implementation, they activated the attraction and selection flow for various roles across 570 stores in numerous locations throughout Mexico. They processed more than 32,000 candidates in three months, enhancing their application completion rate from 58.7% to an impressive 96% with Talkpush's assistance. This swift transformation represents a 63.54% increase in efficiency.
With Talkpush, El Palacio de Hierro's recruitment process now links seamlessly from the first click to the start of the employee experience. The integration with SAP SuccessFactors ensures all stages of the application process are in sync. The unified HR software ecosystem offers a wealth of in-depth insights, paving the way for unceasing enhancements and strategic adaptations in El Palacio de Hierro's recruitment process.
Talkpush has made a significant impact in modernizing El Palacio de Hierro's recruitment process. It's a testament to how embracing automation and data-driven approaches can bring about transformative change in large-scale recruitment scenarios. Don't let your organization fall behind in the ever-evolving recruitment landscape. It's time to join the ranks of successful brands like El Palacio de Hierro. Don't miss out — optimize your recruitment journey with Talkpush.
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